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AdWords Sitelinks

Summary



I have personally found sitelinks to be a huge benefit to my clients performance and CTR is very obviously affected in a very positive way with sitelinks served in search results.  We have also seen improved time on site from clicks via sitelinks as we are able to give potential clients more direction. 

 

What are Sitelinks?


Sitelinks are additional links that can, on eligible ads, appear with Sponsored Results in the top position of AdWords search results.

 

AdWords Sitelinks

 

Sitelinks are a campaign level setting and can be served in one, two and three line line formats, as well as embedded.  Embedded sitelinks occur when ad copy exactly matches one of your sitelinks.  Advertisers can create up to ten sitelinks and should prioritize the most important first.  We have the potential to see up to four sitelinks served with one and two line sitelinks, up to six sitelinks served with three line sitelinks and up to three unique embedded sitelinks per ad.  Sitelinks work a little differently for mobile devices in appearance, position and number of sitelinks served.  Sitelinks on mobile devices can be served for ads other than top position and the max is two sitelinks per ad.  If using both sitelinks and phone extensions then only one sitelink will show on mobile devices.  To enable sitelinks visit your AD EXTENSIONS tab and select SITELINKS from the View Dropdown menu.


Why use Sitelinks?


Benefits of sitelinks include increased visibility as ads with sitelinks take up more ad real estate than ads without sitelinks, increased Click Through Rate, ability to send additional messages and the ability to direct visitors to specific pages on your website.  

I have personally found sitelinks to be a huge benefit to my clients performance and CTR is very obviously affected in a very positive way with sitelinks served in search results.  We have also seen improved time on site from clicks via sitelinks as we are able to give potential clients more direction.  


When to use Sitelinks?



Imagine that you sell a certain product that comes in different colors, or for different age groups or genders, sitelinks can help you make your potential client aware of options and direct potential customers to the most relevant pages of your website providing a good user experience.  Here is an example: Imagine a search for ‘basketball shoes’, create sitelinks such as :  Mens -  Womens – Girls – Boys.  Ideally we would like potential customers to differentiate between womens, mens, etc when they perform a search but they often do not.  Sitelinks can really help in this respect by directing clicks from these sitelinks to their appropriate category page on your website.  This provides a better user experience for the potential client and streamlines the conversion process.  

Here is a scenario for mobile devices. Say you are a restaurant and you have one sitelink served because you also run a phone number extension.  Create a call to action sitelink labeled “online reservations” and link to a page where clients can book a reservation online.

Sitelinks can have multiple uses so think creatively about how to put them to use in a way that works for your advertising goals.
 



Tips on using Sitelinks



Learn more


 

Contributed by: +Kim Clinkunbroomer

about Kim Clinkunbroomer

Owner, Clink Digital Marketing, Google Partner, AdWords Top Contributor 2006 to present. Our goal is to provide our Clients with the highest level of service to help reach their goals and grow their businesses. Contact: kim@clinkdigitalmarketing.com 847-361-3057 http://www.clinkdigitalmarketing.com

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