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AdWords Opportunities Tab Update

As Google pushes on to continue to improve their AdWords program they have given the Opportunities tab in the user interface a major overhaul and improved the section a great deal.


Opportunities are customized for each advertiser and are provided in an easy to digest and implement format.




New to the opportunities section are: first page bid, match type, geo bid adjustment opportunities, call extension opportunities, and bid opportunities based on the performance of competitors.


The Location bid adjustments section is especially cool.




As you can see Google will make recommendations for increases or decreases in specific locations based account performance.



Another great improvement is the ability to add a suggested keyword to a new adgroup which is created right from the Opportunities section.  Alternatively add the keywords to an existing Campaign and adgroup from the Opportunities tab.  Who can complain about that level of control?




The new version of the Opportunities tab is a major improvement and I recommend advertisers check this out and see what Opportunities can be uncovered. 

about Kim Clinkunbroomer

Owner, Clink Digital Marketing, Google Partner, AdWords Top Contributor 2006 to present. Our goal is to provide our Clients with the highest level of service to help reach their goals and grow their businesses. Contact: 847-361-3057

John Paul Google Employee
November 2013



Thanks for a great and insightful article!

Mini-CM Community Manager
November 2013

Great article, Kim. 


Thanks for posting and helping our Community users. 

July 2016


Thanks for your article