AdWords Editor 11.1 Released - Reloaded With Much-Awaited Enhancements
With the latest release of updates in AdWords Editor 11, the new version 11.1 makes it all faster and easier to manage your AdWords accounts. Here are some of the much awaited features and enhancements:
Call-Only Ads - In the earlier version of AdWords editor, it was not possible to create a call-only ad, you could do it only in the browser interface. With this new update, you can very easily create any number of such campaigns with ease.
Upgraded URLs - No doubt, Upgraded URLs is one of the most talked about updates in AdWords. But as it is quite a new feature, there was no support for it in the Editor. This new version now allows you to upgrade your destination URLs to Final URLs and set up Tracking Templates of your choice. Good news, isn't it?
Labels - It's yet another new feature into the Editor whereby you can add labels to your ads, keywords, ad groups, campaigns etc. very easily. So, if you are managing a bigger account with several campaigns, using labels will make data filtering and management more efficient.
To add a label go to Data > Ad New > Ad New Label
Account and Type Filters - Here comes the filtering options which you can find in the left sidebar of the Editor's interface. Now you can filter campaigns by type, status and many more…
Improvement to Search - Now include more than one word while doing your search. It was not supported in version 11 of AdWords editor, though it was possible in the earlier versions.
Spell Check Languages: If you need your Editor's Spell Check to be in a different language, you can simply download the appropriate language dictionary package from Open Office and can install it with the editor. More on how to go about it is here.
Some of the other enhancements include Mobile App Targeting, Mobile Interest Categories targeting, and Mobile OS version Targeting.
All these features are indeed very helpful. It will save a lot time and energy for almost all of us. Here in this community, we came across several questions concerning these features in the past a few months, and there were no definite answers. Thanks to AdWords Engineers for putting together all these enhancements in this new update. Thanks a ton!
A digital marketing strategist and consultant with 9+ years of experience. I help businesses make their marketing strategies more rewarding. Co-Founder - Splashsys Webtech. Winner of DigiGurus - a competition among Indian Google Partners.
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