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30 AdWords Tips in 30 Days - Day #7 - Activate Google Merchant Center

Some of our later tips will be on Product Listing Ads & Google Shopping Campaigns but before we get there, we first must have our products uploaded to Google Merchant Center.

 

Tip #7 - Create a Google Merchant Center Account & Upload your Products

 

  • What is Google Merchant Center? - Google Merchant Center is a platform offered by Google that allows eCommerce advertisers to upload products and product data, such as descriptions, images, and pricing, etc.
  • What does Google Merchant Center do? - Google Merchant Center helps connects shoppers with products they are searching for.
  • Where does Google Merchant Center place advertisers' products? - Google Shopping, Product Listing Ads (PLAs), and/or Google Shopping Campaigns (more on those in later posts)
  • How many products should I upload to Google Merchant Center? - To increase your reach and visibility of your products and your business, submit all your products to Google Merchant Center.
  • How to create a Google Merchant Center Account? - The Google Merchant Center Beginner's Guide is a great resource for learning all the steps required to create a Google Merchant Center Account. 

Considerations & Tips for Google Merchant Center

 

 

about Brian Valentini

Chicago-based husband and father who likes sports, traveling, and laughing. Excited about the field of Digital Marketing, especially Paid Search. Work-life = Vice President/Director of Search Marketing at DigitasLBi, a global digital marketing and technology agency.

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