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30 AdWords Tips in 30 Days - Day #5 - Use AdWords Editor

Working with hundreds, or thousands, of Keywords through the AdWords User Interface can sometimes be a laborious, time consuming process.  Save time and complete tasks quicker with Google AdWords Editor.

 

Tip #5 - Use Google AdWords Editor

 

The Google AdWords Editor is a free tool that advertisers can download and use to view performance, and make changes to their AdWords Accounts.  After downloading AdWords Editor and their Accounts, advertisers can, among other things, effortlessly make changes, at scale, to their AdWords Campaigns.  Although the AdWords User Interface allows some bulk editing features, I typically find that bulk uploads and edits are easier using the AdWords Editor.

 

Among other things, some of the biggest benefits that AdWords Editor provides advertisers with are:

To Remember when Using AdWords Editor

 

  1. As soon as you open AdWords Editor, always make sure to get recent changes.
  2. When you're finished and ready to send your updates to the AdWords User Interface, always post changes.

about Brian Valentini

Chicago-based husband and father who likes sports, traveling, and laughing. Excited about the field of Digital Marketing, especially Paid Search. Work-life = Vice President/Director of Search Marketing at DigitasLBi, a global digital marketing and technology agency.

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