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30 AdWords Tips in 30 Days - Day #13 - Link AdWords & Analytics

Today we'll talk about another simple, yet very important Tip.

 

Tip #13 - Link your AdWords & Google Analytics Accounts

 

What if you could combine the power and visitor insights of Google Analytics with the data and statistics of your AdWords Campaigns?  The results would give you a holistic view of your AdWords visitors and how they interact with your site.  With this view, you could make strategic decisions about your AdWords Campaigns that would most likely lead to an improved Return on your Investment.

 

The good news is if you're an AdWords Advertiser that also has a Google Analytics Account, you can have access to all this data just by linking the two of them.  By linking your AdWords & Analytics you'll have access to additional data and additional user insights that can help guide how you view, and make decisions about your AdWords Campaigns.

 

How do I link Google AdWords & Google Analytics?

 

The Google Help Center offers a comprehensive list of steps to link your AdWords Account to Google Analytics.  Before attempting to link, make sure your Google Account has access to both the AdWords and Google Analytics Accounts.  The user must be an Admin on the AdWords Account and have Edit permissions on the Analytics Account.

 

Why should I link Google AdWords & Google Analytics?

 

My two favorite benefits of linking your AdWords and Analytics Accounts are:

 

1.  Linking will allow you to import Google Analytics Goals and Transactions into AdWords - this is great for advertisers that can't activate the Google AdWords Conversion Tracking.

 

2.  Linking will allow you to see Google AdWords visitor behavior metrics (such as Bounce Rate, Time on Site, Pages/Visit, etc.) inside of your Google Analytics Account (or inside your AdWords Account).

about Brian Valentini

Chicago-based husband and father who likes sports, traveling, and laughing. Excited about the field of Digital Marketing, especially Paid Search. Work-life = Vice President/Director of Search Marketing at DigitasLBi, a global digital marketing and technology agency.

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