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10 Tips for Optimizing New Campaigns | #AdWordsTips

Welcome to #AdWordsTips, a weekly series in which we highlight some of the best advice you share with us on Twitter. We'll choose a new theme each week and feature the top tweets in an article like this one.

 


 

This week, you shared your tips on optimizing new campaigns:

 

 

                   

 


 

We received many insightful submissions this week, and although we couldn't feature them all here, we recommend reading through all the advice tagged with #AdWordsTips.

 

Be sure to follow @AdWords on Twitter to find out when the next #AdWordsTips are posted!

 

 

 

Comments
Marek M
September 2016

I'm not sure about the tip on having "25 keyword"-ad groups. If it's an important work and creating a high quality campaign is crucial, then single keyword ad groups are the way to go.

Baljinder S
April 2017

@CassieH wrote:

Welcome to #AdWordsTips, a weekly series in which we highlight some of the best advice you share with us on Twitter. We'll choose a new theme each week and feature the top tweets in an article like this one.

 


 

This week, you shared your tips on optimizing new campaigns:

 

 

What are your best #AdWordsTips for optimizing new campaigns? We'll feature the top tips in an article next week! pic.twitter.com/CxdFxlcmAF

— Google AdWords (@adwords) September 9, 2016
 

@adwords don't use too many exact matched keywords, as this limits the number of possible clicks and leads

— Nikki Wright (@NikkiKWright) September 8, 2016
 

@adwords Don't forget to create all possible relevant extensions, because of their impact on your Ad Rank #AdWordsTips

— Veronika Brindzová (@VeruBrindzova) September 9, 2016
 

@adwords #AdWordsTips Log in regularly & review your search query report to find irrelevant terms to add as negative keywords.

— Dean Yates (@DeanRossYates) September 9, 2016
 

@adwords I check top organic terms in Search Console that aren't clicked enough. Use to jump-start ad groups & landing pages

— Phillip Barnhart (@pbarnhart) September 9, 2016
 

@adwords Campaign structure should be aligned with the website products and service. Each Adgroup with 25 related keywords.

— Syed Nouman Bin Nuri (@Digital_Nuri) September 9, 2016
 

@adwords don't be afraid to utilize broad match types but be sure to run search query reports & update negatives often! #AdWordsTips

— Cathy Ann Baker (@Cathy_Ann_Baker) September 9, 2016
 

@adwords Always link Adwords with Analytics and set up conversion goals or funnels to get deepest data

— Erick Sosa (@ErickSosat) September 10, 2016
 

@adwords #AdWordsTips Use Location Bid adjustment and radius targeting bid adjustment for targeting near your physical business

— Ryan Cruz (@TrafficSalad) September 11, 2016
 

@adwords granular ad group themes, with BMM/Exact split & cross-poll negs. Drive queries to correct keywords for accountability and low CPC.

— Tom Holder PPC (@tomholderppc) September 8, 2016
 

. @adwords check searched terms tab to continuously optimize the campaign by adding negative keywords or getting keyword ideas #AdWordsTips

— TJ Loftus (@TJLoftus) September 8, 2016

 


 

We received many insightful submissions this week, and although we couldn't feature them all here, we recommend reading through all the advice tagged with #AdWordsTips.

 

Be sure to follow @AdWords on Twitter to find out when the next #AdWordsTips are posted!

 

 

 


 

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