10 Tips for Optimizing New Campaigns | #AdWordsTips
Welcome to #AdWordsTips, a weekly series in which we highlight some of the best advice you share with us on Twitter. We'll choose a new theme each week and feature the top tweets in an article like this one.
This week, you shared your tips on optimizing new campaigns:
@adwords don't use too many exact matched keywords, as this limits the number of possible clicks and leads— Nikki Wright (@NikkiKWright) September 8, 2016
@adwords I check top organic terms in Search Console that aren't clicked enough. Use to jump-start ad groups & landing pages— Phillip Barnhart (@pbarnhart) September 9, 2016
@adwords Campaign structure should be aligned with the website products and service. Each Adgroup with 25 related keywords.— Syed Nouman Bin Nuri (@Digital_Nuri) September 9, 2016
@adwords Always link Adwords with Analytics and set up conversion goals or funnels to get deepest data— Erick Sosa (@ErickSosat) September 10, 2016
@adwords granular ad group themes, with BMM/Exact split & cross-poll negs. Drive queries to correct keywords for accountability and low CPC.— Tom Holder PPC (@tomholderppc) September 8, 2016
We received many insightful submissions this week, and although we couldn't feature them all here, we recommend reading through all the advice tagged with #AdWordsTips.
Be sure to follow @AdWords on Twitter to find out when the next #AdWordsTips are posted!
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