10 Tips for Measuring Results | #AdWordsTips
Welcome to #AdWordsTips, a weekly series in which we highlight some of the best advice you share with us on Twitter. We'll choose a new theme each week and feature the top tweets in an article like this one.
This week we asked to hear your best tips for tracking the results of your advertising:
@adwords looking at the site traffic through Google Analytics and comparing to the conversion pixel!— Mia Villarreal (@honeyymia) August 25, 2016
Make your budget work much harder by taking time to research long tailed search terms for higher QS, lower CPC & lower CPA #AdWordsTips— Lazy Leopard MEDIA (@LazyLeopard_SME) August 27, 2016
Track the path to conversion. Don't simply focus on converting clicks. Build a bid strategy around the journey to conversion.#AdWordsTips— Spinningfields Media (@SMGLimited1) August 26, 2016
3 keys to tracking ad results: 1. correct conversion tracking; 2. GA analysis; 3. focus on conv rate and cost per conversion #AdWordsTips— Wolfson Digital (@Wolfson_Digital) August 29, 2016
@adwords: Track your ad results both within Adwords and Google Analytics. By doing so, you get a larger picture of your customer journey.— FHeuck (@FannyHeuck) August 30, 2016
We received many insightful submissions this week, and although we couldn't feature them all here, we recommend reading through all the advice tagged with #AdWordsTips.
The #AdWordsTips theme next week will be writing effective ads. Be sure to follow @AdWords on Twitter to find out when the next #AdWordsTips are posted.
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