YouTube Remarketing for RLSA
Remarketing within AdWords has become such an important aspect of most marketing plans that it’s hard to imagine working without it these days. I remember when Google took it a step further with “remarketing lists for Search ads” (RLSA); I was eager to try the new feature and saw a significant improvement on overall performance as a result. If you’ve had a similar positive experience as me and also use YouTube as part of your marketing strategy, then I have some exciting news to share with you!
Many YouTube remarketing lists are now eligible for use in Search via RLSA, including the following:
Visited my youtube.com channel
Liked a video from my channel
Subscribed to my youtube.com channel
Commented on a video from my channel
Shared a video from my channel.
If you use any of the types of lists mentioned above then you’ll likely see your search-eligible user size filling out recently. To get started and learn more about YouTube Remarketing for RLSA then be sure to check out the official Help Center article here!
ScottyD, AdWords Top Contributor
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YouTube Remarketing for RLSA[ Edited ]
December 2016 - last edited December 2016 by Krisha
Thanks for pointing out this opportunity!
My agency fired up a YouTube ad campaign in an effort to build our "Visited my youtube.com channel" list. What we found was that while the video view count grew quickly, the size of the search remarketing list list barely grew at all.
It took us about a week of digging around and working with Google support to figure out the steps required to use YouTube advertising to effectively grow a YouTube remarketing list we could use for RLSA. I wanted to be sure to share what we learned with the community, so I wrote up a blog post right away: <edited by a Community Manager as noted below>
I hope others find it useful, and that it saves someone the frustration we went through.
Note: this post has been edited by a Community Manager, per Community Posting Guidelines.