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Yahoo Becomes Part of the Shopping Search Partner Network

Top Contributor
# 1
Top Contributor

Don’t be alarmed if you start to see clients’ shopping ads on Yahoo sites, as Yahoo is now an AdSense for Shopping Partner. This is currently limited to advertisers targeting the US but we can expect to see the same for Canada, Mexico, Brazil, and India in the near future. If you have clients who pro-actively look for their ads, then it could be worth giving them a heads up as they might be quick to question why you are running “Yahoo ads”.


ScottyD, AdWords Top Contributor
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Re: Yahoo Becomes Part of the Shopping Search Partner Network

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# 2
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That is an interesting twist... and something Yahoo needed really badly. Yes, it can be good for Google and us, but Yahoo was in desperate trouble and might regain a little momentum (or money, lol) from this move.

Thanks for the information, Scotty!

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Re: Yahoo Becomes Part of the Shopping Search Partner Network

Top Contributor
# 3
Top Contributor

I agree @James_Clemens, I really think it's a beneficial move for all parties involved.


ScottyD, AdWords Top Contributor
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Re: Yahoo Becomes Part of the Shopping Search Partner Network

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# 4
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Interesting news. Thanks Scott!
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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Re: Yahoo Becomes Part of the Shopping Search Partner Network

Top Contributor
# 5
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Thanks Scott for sharing this.

Re: Yahoo Becomes Part of the Shopping Search Partner Network

Badged Google Partner
# 6
Badged Google Partner
Will we be able to differentiate the traffic?