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Targeting Live Video

Top Contributor Alumni
# 1
Top Contributor Alumni

Is it possible at this time to target ads to live video streams such as the ones gamers do or ones from sporting events or other public venues? I can see some worth in this and I had not heard anything specific on it.

1 Expert replyverified_user

Targeting Live Video

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

hi Mikejohnston,

 

i dont have an answer to this question but i would love to know what guys are thinking about on this issue. 

 

regards,

 

zaby

 

Targeting Live Video

Top Contributor Alumni
# 3
Top Contributor Alumni

Thanks and it is kind of interesting as it would require the ability to target content that does not exist yet on Youtube. I mean you would have to know about the streaming event in advance and then be able to configure the ad or ads that you want to run during the event and have everything in place when the event goes live.

 

Some channels have mixed live and recorded content so you would have to be able to target the specific live stuff.

 

On the other hand I can see some advertisers preferring to be only on live content as it gives immediate access to a definite audience.