Susan Wojcicki, CEO of YouTube, Ads that empower women
Ads that empower women don't just generate impressions, they leave them. They are more likely to be seen, shared, and remembered. Susan Wojcicki, CEO of YouTube, explains why this is a such a tremendous opportunity for savvy brands and enlightened creative agencies.
"Women ages 18-34 are twice as likely to think highly of a brand that made an empowering ad."
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