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Susan Wojcicki, CEO of YouTube, Ads that empower women

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Ads that empower women don't just generate impressions, they leave them. They are more likely to be seen, shared, and remembered. Susan Wojcicki, CEO of YouTube, explains why this is a such a tremendous opportunity for savvy brands and enlightened creative agencies.


"Women ages 18-34 are twice as likely to think highly of a brand that made an empowering ad."



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