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Mobile has changed the way we watch

Community Manager
# 1
Community Manager

This cute video from YouTube Advertising highlights the lengths people will go to watch their favorite content on mobile.

 

While not everyone would go to the lengths of constructing a mobile phone holder out of an air sickness bag, the video makes an important point: Mobile consumption is fueling the growth of video. The new reality is that users watch their favorite videos on their phones, and will adapt their surroundings to make the experience more enjoyable.

 

Subscribe to the YouTube Advertisers YouTube channel to stay connected to industry trends, new product launches, and best practices for your online video strategy: https://goo.gl/nFCQUy

1 Expert replyverified_user

Re: Mobile has changed the way we watch

Badged Google Partner
# 2
Badged Google Partner
Awesome video, thanks for sharing.

Re: Mobile has changed the way we watch

Badged Google Partner
# 3
Badged Google Partner
Nice post @yvonne L! I'm sharing it!

Re: Mobile has changed the way we watch

Badged Google Partner
# 4
Badged Google Partner
A fun illustration of how our video consumption habits have changed. The TV industry is trying to evolve into this new business model. The majority of people no longer live predictable, scheduled lives and you cannot expect that a majority of Americans will be available to each a show on TV at a specific time on a specific day every week. This, coupled with the massive amount of competition from new video CO tent producers on and off the web has really changed everything just like how it happened first with the music industry. Now consumers expect tobe ble to watch whatever content they want when they have time to watch it. This had made it hard to show advertisers the same value in traditional AL TV and opened many opportunities for online agencies.