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Household Income Targeting Launched for YouTube Campaigns

Top Contributor
# 1
Top Contributor

If you’ve been looking to refine your YouTube campaigns recently, then I have some great news to share with you. Household income targeting has recently been launched for US YouTube campaigns, meaning that you can have even more control over your demographics. So what is it exactly?

 

Household income targeting allows advertisers to target and view reporting based on a user’s household income. This targeting is broken down into the top 10%, 11-20%, 21-30%, 31-40%, 41-50%, and lower 50% of United States households; allowing you to target or exclude any of these income brackets within your YouTube campaigns.

 

This is ideal for advertisers whose target customers fit into a particular income bracket. A company that offers financial support as a service might want to target lower brackets for example, while a company that offers investment consultation services might look to target the higher income brackets.

 

To get started with household income targeting, simply access your YouTube campaign, click on the Video targeting tab, navigate to Demographics and then click on the Household income sub-tab.

 

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ScottyD, AdWords Top Contributor
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Household Income Targeting Launched for YouTube Campaigns

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Thanks for the quick article. You might literally be the first to publish on the entire web.  It's crickets everywhere else. I'm trying to get more information from my Google rep. but that can take some time.  What do you or does anyone know of their methodology beyond their Support Article that hints.

Re: Household Income Targeting Launched for YouTube Campaigns

Top Contributor
# 3
Top Contributor

No worries @Ryan V!

 

I don't have much more information to share other than the fact that it's more effective to use household income targeting than targeting zip codes based on our own research. While location plays a role in household income targeting, Google also take into account other behavioral signals to improve precision and coverage. 


ScottyD, AdWords Top Contributor
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Household Income Targeting Launched for YouTube Campaigns

Top Contributor
# 4
Top Contributor

Excellent!

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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Household Income Targeting Launched for YouTube Campaigns

Top Contributor Alumni
# 5
Top Contributor Alumni

Definitely a useful tool for higher end luxury products or even high end every day products like autos