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Google Website Optimizer

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# 1
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Can someone please verify whether 'Google Website Optimizer' is the same thing as Google Analytics, or if it's something different? Also, if it is something different, can someone link where I can find more information about it?



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Re: Google Website Optimizer

[ Edited ]
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# 2
Top Contributor

Hi Amanda,


Google Website Optimizer is no longer available, but it was the unique testing system for Google Analytics. It is now wrapped into Google Optimize, which is the little brother to Google Optimize 360.


Google Optimize is a great tool for gathering metrics from your website for testing purposes. It is not the same thing as Google Analytics, but does work much like it in the sense that it collects data. 


 Optimize allows you to test variants of web pages and see how they perform against an objective that you specify. Optimize monitors the performance of your experiment and tells you which variant is the leader.


You can use these two rich resources to learn all about the two Google products.  



Please let us know how things for you and Google Optimize.


Kind Regards,



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