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Google AdWords - 2017 Updates & Changes

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Top Contributor



Have you been digging into all of the changes taking place with AdWords for 2017? I sure hope so since they are truly great changes to the system. 


March 2017
New feature update Learn how DSA supports expanded text ads, URL uploads via page feeds, and improves ad relevance.
Help Center | Blog post | Google+
Known issues update See your effective target CPA performance (actual vs target) in your bid strategy reports.
Help Center
Acccount settings update Soon, exact match close variants will include rewording and reordering.
Help Center | Blog post | Google+
New feature update Show local information in display ads to drive more in-store visits.
Help Center | Google+
Acccount settings update Learn about updates to the default window for view-through conversions (VTCs).
Help Center | Google+|
Acccount settings update Automatically show your prices to more people with price extensions on all devices.
Help Center | Google+


February 2017
Switch to using to a new feature AdWords Campaign Experiments are no longer supported; use campaign drafts and experiments.
Help Center



January 2017
New feature update Create more relevant ads with ad customizers using IF functions and default values.
Help Center | Google+
Switch to using to a new feature Read about why "Converted clicks" is going away and what this means for your account.
Help Center
Acccount settings update Share your negative keyword lists across accounts that are linked to your manager account.
Help Center



Stay tuned for more exciting changes... and please do let us know what you think of them.


All the Best,



Google My Business & Google AdWords Top Contributor
Google Partner | GYBO Agency | Local Guide | My Profile




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