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Cancer.org boosts donations with help from Google Analytics

Community Manager
# 1
Community Manager

This was pulled from the Google Partners Community - North America

Author: Malik Velani

 

The American Cancer Society wanted a way to identify the different customer segments visiting their website, and help those customers achieve their goals. Partnering with Search Discovery, a Google Analytics certified partner, the Society analyzed website user segments and created personas to represent them. Using segmentation and custom metrics, they were able to score each group based on how it was using the website.

segmentation-chart

segmentation-chart

Download the detailed case study: https://goo.gl/OY6H7x

#GPCAnalytics

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Re: Cancer.org boosts donations with help from Google Analytics

Community Manager
# 2
Community Manager
Thanks for posting, Yvonne