Best Practices for Customized Products
A well constructed Google Shopping campaign can be one of the most effective ways of generating sales. That being said, Google Shopping can also be one of the trickier areas of AdWords to work with. That’s why Google has recently provided us with some great best practices to help tackle customized products in our shopping feeds.
While branded products are fairly straightforward to list and submit, customized products can trip up even an experienced advertiser. Following the best practices in this official Help Center article will help you to reach more of the right customers while also keeping your products approved.
The article explains some of the following best practices in more detail -
Submitting your best selling variants
Including customizations in titles, descriptions, and images
Showing the completely customized product on your landing page
Providing accurate pricing
Following the requirements for product identifiers
If you’ve been wanting to get more from your Shopping campaigns, I definitely recommend giving this a read when you get an opportunity. Also, feel free to share your own best practices with the rest of the community!
ScottyD, AdWords Top Contributor
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