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Are shopping ads useful for small businesses?

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Top Contributor Alumni
# 1
Top Contributor Alumni

I just wanted to post a question. As a Google partner do you think that small businesses with say a limited range of products or even a single product  could benefit from using AdWords shopping ads?

 

 The reasoning is that shopping ads get great placement including a picture at the top of search results and certainly  this kind of exposure should be valuable for small businesses .

 

 What do you think though? Is it worth the time and effort and expense for small businesses to try to compete with other, larger businesses in that Space?

2 Expert replyverified_user

Re: Our shopping as useful for small businesses

Top Contributor
# 2
Top Contributor
If they have a way to easily create the product feed, then I would do it. It's not that hard, or time consuming to manage a small list.