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[Analytics Solutions] Efficient Campaign Tagging

Community Manager
# 1
Community Manager

Tag Sheets.png

In large organizations, it is not uncommon for different parts of the organization to purchase and drive traffic to the website. One group might be responsible for paid search, another for affiliates, and a third for driving traffic from social media. To adequately compare the various media channels or see the combined effect of a campaign from different sources, it's useful to have consistent naming conventions, including in URLs. 

 

Outfox, a GACP and Google Analytics 360 Reseller, has created a Google Sheets add-on that simplifies...

2 Expert replyverified_user

Re: [Analytics Solutions] Efficient Campaign Tagging

Top Contributor
# 2
Top Contributor
I agree with this, especially in large organizations. It's really tough when you are looking at analytics and you can't tell what's what.