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5 ways to amplify TV dollars with digital

[ Edited ]
Community Manager
# 1
Community Manager
This was pulled from the Google Partners Community.
Author: Malik Velani

The presenters in this Hangout on Air from the official Analytics YouTube channel explain how to turn TV insights into measurable actions, and offer a fascinating look at the evolution of TV measurement. Here is an overview: 

• TV has traditionally been measured in terms of what was aired and who saw it, but it has not really been looked at in terms of the effectiveness of TV ads. 
• With the Internet, more precision has been added, with researchers able to get minute-by-minute updates on audience sizes, but there is still not enough emphasis on effectiveness.
• Around 2013, a number of digital tools were available offering precise measurements; however, linear TV still dominated.
• With the rise of smartphones and the second screen, TV is no longer a one-way advertising medium. Advertisers were now able reach an engaged audience.
• More recently, advertisers have started to measure brand lift, whether viewers are visiting their websites or searching for their product after viewing a TV ad?

Watch this recorded Hangout to learn more from Dave Barney, Product Manager at Google Analytics, and additional digital attribution experts.

#GPCAnalytics


 
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Re: 5 ways to amplify TV dollars with digital

Community Manager
# 2
Community Manager
Thanks for Posting, Yvonne

Re: 5 ways to amplify TV dollars with digital

Top Contributor Alumni
# 3
Top Contributor Alumni
I think it is fascinating hell did you do Analytics can be used to measure the effectiveness of ad campaigns outside the web . When you think about it though it is kind of obvious .