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why wrong ad is getting displayed

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
1 Expert replyverified_user

Re: why wrong ad is getting displayed

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hello and welcome to the community,


We understand you are facing some issues, but we are lack of explanation from you on the same, Please elaborate the issue so that we can understand sugest you something.



Re: why wrong ad is getting displayed

Top Contributor
# 3
Top Contributor


The common reason for the "wrong" / "other"  ad displayed, is  similar keywords in different ad-groups compete; and  a keyword in the "other" ad-group, triggers the "other" ad.


Since the algorithm to determine which keyword triggers the ad is quite complex, the most common solutions are:

  • Use negative keywords, so only one keyword will trigger the ad
  • Avoid as much as you can duplicate / similar  keywords in different ad-groups.

Read more;

How similar keywords match to search terms;




Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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