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why is costs grayed out on some of the max cpc prices

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

why are some of the costs under the max cpc column grayed out

2 Expert replyverified_user

Re: why is costs grayed out on some of the max cpc prices

Top Contributor Alumni
# 2
Top Contributor Alumni

Did you select to use automatic bidding on some of your advertising? If you did, the individual keywords don't have editable bids.

 

To check your bidding method, go to the Settings tab of your campaign.


Theresa
Google AdWords Top Contributor
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Re: why is costs grayed out on some of the max cpc prices

Top Contributor
# 3
Top Contributor

Hi mouche, and welcome to the Community.

 

Are you seeing this under the "Keywords" tab?  If so it may simply indicate that the Keyword in question is using the default Ad Group CPC bid.  The figure should still be editable if you click on it.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: why is costs grayed out on some of the max cpc prices

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi,

That just mean your keyword bid is similar to your ad group bid