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why do adds automatically delete after editing?

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# 1
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1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: why do adds automatically delete after editing?

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# 2
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Hello Kevin , Welcome to the Community !

 

This happens because the online AdWords interface keeps a history of all modifications. Any editing actually means creating a new Ad with a new ID and the old Ad goes in the "deleted" list.

 

You can however use the AdWords Editor (a downloadable a plication) to make many offline changes to the same elements and to upload them only when you have a final version.

Does this answer your issue ?

 

 

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: why do adds automatically delete after editing?

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Kevin , Welcome to the Community !

 

This happens because the online AdWords interface keeps a history of all modifications. Any editing actually means creating a new Ad with a new ID and the old Ad goes in the "deleted" list.

 

You can however use the AdWords Editor (a downloadable a plication) to make many offline changes to the same elements and to upload them only when you have a final version.

Does this answer your issue ?

 

 

 

Re: why do adds automatically delete after editing?

Top Contributor
# 3
Top Contributor
It also does this for the sake of the data...

Imagine you have an ad which has a CTR of 2%... then you edit it and the CTR goes to 4%. If the new ad were not treated as such, but rather just "carried on" accumulating data, the CTR would be 3% - actually that's really oversimplyfing and someone will probably point that out! - but I'm sure it explains the thinking.