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why click alot ,but no inquiry?

Not applicable
# 1
Not applicable
why click alot ,but no inquiry?
1 Expert replyverified_user

Re: why click alot ,but no inquiry?

Rising Star
# 2
Rising Star
In general, when you're getting clicks on your ads but no results from your website, it's for one of two reasons:

#1 - Your keywords & ads are not clear enough about what you're selling--when people get to your website, they don't see what they expected. (This is often caused by using too inclusive match types, which mean your ads might be matched to searches very different than what you want.)

#2 - Your website/landing pages are not "completing the sale." The website pages your visitors see need to be laid out clearly, with easy navigation. You need good descriptions of what you're selling and your checkout/order process should be easy to get through.

Theresa
Google AdWords Top Contributor
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