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which campaign type should I choose

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I want to a google shopping campaign (product listing ad). Under the campaign settings, the default type is "search network only". But can I select the "Search & Display network"? If yes, would this cost more of my budget?

 

Another question - is there a way to add a Promotional Message? Some people there is such an option available somewhere campaign setting, but I don't see it. There is no such option on data feed spreadsheet in the google merchant center either.

 

Thanks so much

Re: which campaign type should I choose

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
Hi Jim,

Welcome to the community!

For PLA's (product listing ad) you can most of the information regarding setting up here :

https://support.google.com/adwords/answer/2456103?hl=en

For using promotional message you may want to setup offer ad extensions. Info can be found here :
https://support.google.com/adwords/answer/1721889

You can repost here if you face any problem in that.

Ujjwal