AdWords
4.7K members online now
4.7K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

what is the difference between ad rank and ad position?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

please tell me the answer of my question.

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Sarika D
September 2015

Re: what is the difference between ad rank and ad position?

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Sarika D,

Welcome to the community.

AD Position is the order in which your ad appears on a page in relation to other ads. An ad position of "1" means that your ad is the first ad on a page.

Ad position is determined by a formula called Ad Rank & it is caculated by multiplying your keywords Quality Score and keywords Max CPC

AD Rank = Quality Score x Max CPC
The ad with the highest Ad Rank appears in the first eligible position on the search results page & its recalculated each time recalculated each time your ad is eligible to appear.

Hope this help

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Sarika D
September 2015

Re: what is the difference between ad rank and ad position?

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Sarika D,

Welcome to the community.

AD Position is the order in which your ad appears on a page in relation to other ads. An ad position of "1" means that your ad is the first ad on a page.

Ad position is determined by a formula called Ad Rank & it is caculated by multiplying your keywords Quality Score and keywords Max CPC

AD Rank = Quality Score x Max CPC
The ad with the highest Ad Rank appears in the first eligible position on the search results page & its recalculated each time recalculated each time your ad is eligible to appear.

Hope this help

Re: what is the difference between ad rank and ad position?

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

Please check the table u will get the idea.

 

Quality score      X     Bid Amount      =    Ad Rank        -   Ad Position

-------------------------------------------------------------------------------------------------------

      5                 X            10 $                     50                         2

      8                 X            8$                        64                         1
      7                 X            7$                        49                         3

 

 

 

 

Re: what is the difference between ad rank and ad position?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
How does a quality score is calculated?

Re: what is the difference between ad rank and ad position?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
components of Quality Score are expected click-through rate, ad relevance and landing page experience

Re: what is the difference between ad rank and ad position?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Great answer Abdul.

By using a table, you have made it very easy to understand. Smiley Happy

what is the difference between ad rank and ad position?

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Thank you so much Abdul!

what is the difference between ad rank and ad position?

Top Contributor
# 8
Top Contributor

This thread has been closed to new replies since it was solved way back in 2013. 

 

If you have a new or unanswered question related to this topic, please start a new thread and post a clear, specific and detailed question that describes your particular situation.

 

To start a new thread, please go to the top level of the Community, and from there, click on the board that is most closely related to your question. After that, you can click on the pink "+" sign in the lower right corner of the screen to start a new topic.

 

Thank you.

 

_________________________________________________________
Google AdWords Top Contributor | Google Partner | GYBO | Local Guide | My Profile