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what is quality score

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# 1
Visitor ✭ ✭ ✭

I want to know what is quality score and what is effect on ads?

Re: what is quality score

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# 2
Participant ✭ ✭ ✭
Hi Jiten K,

Quality Score is a measure of the quality, relevance, and performance of your pay-per-click advertising campaigns. Because it affects both the position of your ads and your cost per Click (CPC) & Cost Per Action (CPA).Quality Score has a major impact on your PPC success and profitability.

To know more you can read the following article
https://support.google.com/adwords/answer/2454010?hl=en