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what is a Google merchant center account & why do you need it to add

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

what is a Google merchant center account & why do you need it to add images to your ads?

1 Expert replyverified_user

Re: what is a Google merchant center account & why do you need it

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi PDC A,

 

Welcome.

 

Here are the links for you to get knowledge about Merchant Center & Product listing ads

 

https://support.google.com/merchants/answer/188493?hl=en

 

https://support.google.com/merchants/answer/188479?hl=en

 

if you have anymore query feel free to post..Smiley Happy

 

 

Re: what is a Google merchant center account & why do you need it

Top Contributor
# 3
Top Contributor

Hey PDC,

 

Google Merchant Center is powerful tool that allows us to create the product listings ads, which is used for Google shopping, Google Product ads and Commerce Search.

 

Product Listings Ads:-

Product Listing Ads are a unique Search ad format that allows us to include specific product information Such as an image, title, price, promotional message, and your store or business name, without adding additional keywords or text.

Product Listing Ads appear in their own box on Google Search, separate from text ads.

 

 

PLA ads.png

Better Targeting options:

A.)It allows us to Target Ads by

  1. Brand
  2. Product Type
  3. SKU/Product ID

B.) It allows the users more opportunity to see your product and its information.

C.)PLA ads showing the Top positions that helps to increase your CTR

D.)Through Product listing ads can get Better Quality of Leads.

E.)You don’t need to ads Keywords in your PLA campaigns.

 

 

Please follow the following links for more Information about Merchant center and PLA.

https://support.google.com/merchants/answer/188493?hl=en-GB

http://www.ppchero.com/the-total-guide-to-product-listing-ads-part-2-how-to-set-up-your-pla-campaign...

 

Thanks,

Rakesh 

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
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Re: what is a Google merchant center account & why do you need it

Collaborator ✭ ✭ ✭
# 4
Collaborator ✭ ✭ ✭

In the PLA campaigns Titles and description of products are the source for keywords.

 

Cost per click is lower for the products in a PLA campaign than in a search campaign and conversion rates are higher.

 

Also there is not much competition since not so many advertisers afford to setup their campaign for 10.000 products and bid independently by product.

Re: what is a Google merchant center account & why do you need it

Participant ✭ ☆ ☆
# 5
Participant ✭ ☆ ☆

I try to find out the same thing.

And most of the time reading about "new" things you do not know is hard.

I found this youtube video about it.

 

http://www.youtube.com/watch?v=9IhTtxQwqns

For me it explains a lot.

** I´am learning Adwords and find it very interesting.
** Ik ben Adwords aan het leren en vind het erg boeiend.