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video ads interface is confusing as hell

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

The video ads interface is so confusing. How am I supposed to add youtube search keywords to the campaign? When I go to Targets and click on 'Keywords', I can add keywords, but there's no option to save the added keywords, only to remove them. Plus, where/how do I change my maximum CPV? There's no option to do that. How do I add a placement for the Google Display network?

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Re: video ads interface is confusing as hell

Top Contributor
# 2
Top Contributor

As for keywords : Check this link  (which  also includes an explanation about placements)

https://support.google.com/adwords/answer/2454017?hl=en

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: video ads interface is confusing as hell

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

Hello Nestor

 

Yes it is very confusing. After you add the keywords you have to click the red +Keywords button again to actually add them as targeting. So that button has 2 functions, it activates the window in which to add keywords (after entering them and clicking the Add>>button ) and +Keywords also acts like an "Apply".

 

I could not find this explanation in the help files, I discovered it by trial and error

 

How to change the CPV :

1. At first when you create a targeting group, along with the other settings you also decide the MaxCPV

 

2.  After you add a targeting group, in the Targetes tab all targeting groups are available on individual rows.

Let's say that you want to change your initial MaxCPV

The Max CPV is set at the "targeting group" level for each "targeting group". So if you want to change the MaxCPC click on the hoovering "Pencil" icon near its value on the 3rd column and change it.

 

Re: video ads interface is confusing as hell

[ Edited ]
Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Right. But it gets even more complicated. What the hell are clicks? According to the interface, I got 104 clicks to my site today, but according to Google Analytics, I only have only 23 sessions from Adwords campaigns. Yes, I checked that the video overlay link is working.

Re: video ads interface is confusing as hell

Collaborator ✭ ✭ ✭
# 5
Collaborator ✭ ✭ ✭

You mean the "website clicks" from the video ads reporting under the Targets tab ?

 

Those are clicks on the video when the video Ad is In-Stream. When you create an In-stream ad you can choose a destination URL for clicks on the video ad during the video play. People are taken to that destination URL.

 

Check the destination URL of your video ads, it could be that the Ads are configured to send "website clicks" to your youtube channel or to another of your videos instead of your actual website, it depends on what has been entered at the video ad creation time.

 

For the In-Display video Ad format , there will be no recorded "website clicks" because the workflow is different, the Video ad has no destination URL . Usually a "click" on the Ad companion banner will take the user to your channel, to the page of your video Ad.

Re: video ads interface is confusing as hell

[ Edited ]
Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

No, it clearly states in the tool tip:

Website Clicks

The website clicks column displays the number of times that users click through from your ad to your website. The clicks are free of charge for you, you are only charged for a view.

It's quite clear that these are supposed to be clicks to my website. In addition, I have configured the destination link to go to my website both in the 'Ad attributes' section in the Edit ad page and in the overlay link. There is no evidence that an extra 100+ visitors have click on my channel page (no extra subscribers or views on other videos). So once again, what's happened to these clicks?

 

EDIT: Ok, I just noticed the 'Advanced ad attributes (optional)' where it's configured to my youtube channel page. But this doesn't explain why the tool tip clearly states "from your ad to your website". If what you say is true, this is more than misleading, it's borderline fraudulent. Are you sure that is the case?

Re: video ads interface is confusing as hell

Top Contributor
# 7
Top Contributor
I think the best would be that a specialist would look into the account. If the documentation needs improvement, the specialist will refer it to the proper team.
I am escalating your case to Google, asking a specialist to contact you.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: video ads interface is confusing as hell

Collaborator ✭ ✭ ✭
# 8
Collaborator ✭ ✭ ✭
It should say "Clicks to your destination URL" to be exact. Yes "website clicks" is a little misleading but since they are free of charge this wording never upset me that much Smiley Happy

Re: video ads interface is confusing as hell

[ Edited ]
Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭

"destination URL" is also misleading. My destination URL is set as my website URL as I wrote above. I don't much care how many people visit my channel but being able to direct traffic to my site, where I sell my product, is a measure of how successful the video campaign is. If I can attract lots of visitors, then I keep the campaign running. If not, then I won't, or at least if I knew that most of them were going to my channel page, I would try to optimize that area.

 

But what makes it even worse is that if 100+ people really visited my channel, I would have noticed an increase in views for my other videos, and yet I see very little change. I just don't believe those stats. 

 

EDIT: I got confused by your earlier reply -- I thought that the in-stream ad destination url is my youtube channel by default, when actually only in-display ads go to the youtube channel. The in-stream destination URL was correctly set from the start. So, I'm looking forward to what the specialist will say because I'm still just as confused.

Re: video ads interface is confusing as hell

[ Edited ]
Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭

Thanks MosheTLV. I didn't receive any contact from Google so I called my local Adwords office. The consultant agreed that the discrepancy makes no sense and I'm waiting for further contact from their technical support.