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[urgent]Some questions about bid adjustment and bid modifier

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Google,

 

1. about the name: bid adjustment or bid modifier. does these two names mean the same feature? I searched in the community, these two with similar info.

2. I noticed that bid adjustment suggestion in opportunity tab show: based on your account's conversion history. conversion history??? how to define this conversion history? how many days?

3. I read the tip in the help of Adwords【https://support.google.com/adwords/answer/6167139?hl=en&authuser=0#】. it show:"we recommend not adjusting bids for dimensions that have fewer than 1,000 clicks and 30 conversions." why? if i don't have enough data, i can't use this feature?

4. Adwords suggested the bid adjustment opportunity(location, ad scheduling) to me. but it just relate to several campaigns? how to define the standard you show or not show the opportunity to me ? 2 Conv. may be important to me, but you suggested me to cut it for saving some $, how do you know my care?

 

Looking forward to your quick reply!!!

1 Expert replyverified_user

Re: [urgent]Some questions about bid adjustment and bid modifier

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hello

As per my understanding the bid modifier is service or command for developer to help in bid adjustment. For more detailing refer : https://developers.google.com/adwords/api/docs/guides/bidding#bid_modifiers

Re: [urgent]Some questions about bid adjustment and bid modifier

Top Contributor
# 3
Top Contributor

Bid modifier is a synonym to bid adjustment
Read here:
https://support.google.com/adwords/answer/2732132?hl=en
Bid adjustments can be applied based on  past data analysis. You should have enough statistical sampling (i.e. enough conversions and impressions) before making a decision.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: [urgent]Some questions about bid adjustment and bid modifier

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
thx for your reply. But i want to know the more as the questions i asked above. Could you please give me the answer? Or if anybody know it?