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town name exclusion

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# 1
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how do i get adwords to avoid picking up search phrases with out town names in them (ie i am promoting a local business) without adding all the names to negative keywords, and without excluding all the people seraching in those locations?

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Re: town name exclusion

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# 2
Top Contributor

Hi Melody, I'm a little confused by your question.  You say you want to avoid picking up searches without town names in them, but you then say you don't want to apply the names to negative Keywords, which would prevent searches with town names in them.

 

If you're advertising a local business, the easiest method is to use Location targeting.  Depending upon the size and catchment area of your business you could use Town, City or Radius targeting.  More details are below.  If you service a very small area (such as a delivery pizza company) you're probably better off using a combination of quite a wide Location target (perhaps 50 miles or so around your town/city) and Keywords which include the town name, such as "pizza Brighton" or "Edinburgh pizza delivery", etc.  You'd use both a wide location target and the town/city name to prevent searches for towns/cities/areas in other countries or parts of the same country.  For example, if you simply used "boston pizza delivery" without a target for a country, your Ads could potentially show for people looking for a pizza in Boston, Massachusetts, or Boston in Cambridgeshire, UK.

 

More about Location Targeting.

 

Jon

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