topics/interest in the exclusions ?
We are targeting indians in uk market, so we have set our interest/topic exclusions at camapign level. like these for all adgroup
The idea is we dont want pakistanis r srilankans, bangladesh people see our ad(because we have separate campaign for them).
we use broad keywords like "bollywood movies" so it might searched by all other people like above.
how you guys think this will help to achive our goals?
Re: topics/interest in the exclusions ?
I am not sure I fully understood your question. But, once you target a Geo region (e.g. the UK) you do not have to exclude areas outside this region. (They are excluded by default).
So, if you target the UK, and you are interested in targeting a specific audience (physically located) in the UK, you need to find a campaign setting which will enable you to target those users (e.g. Language setting? Keywords in exact match in a dialect spoken?...)
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