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topics/interest in the exclusions ?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi Guys


Display Campaigns


We are targeting indians in uk market, so we have set our interest/topic exclusions at camapign level. like these for all adgroup


Interest exclusion.jpg


Interest exclusion.jpg



The idea is we dont want pakistanis r srilankans, bangladesh people see our ad(because we have separate campaign for them).

we use broad keywords like "bollywood movies" so it might searched by all other people like above.


how you guys think this will help to achive our goals?




1 Expert replyverified_user

Re: topics/interest in the exclusions ?

Top Contributor
# 2
Top Contributor


I am not sure I fully understood your question. But, once you target a Geo region (e.g. the UK) you do not have to exclude areas outside this region. (They are  excluded by default).


So, if you target the UK, and you are interested in targeting a specific audience (physically located) in the UK, you need to find a campaign setting which will enable you to target those users (e.g. Language setting? Keywords in exact match in a dialect spoken?...)

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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