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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Can you come up with suggestions on how to improve/optimize the account performance with the keyword report. 





Re: suggestions

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆
Hi Balakrishna,

It depends on the goals you set for your campaigns. I normally tend to focus on ROI, therefore conversions and CPA (cost per acquisition) are my main concerns.

If you are tracking conversions, the keyword terms reports will be really useful for you to know exactly where the conversions come from and focus on performance for those keywords.

If you could elucidate on goals and setup for your campaigns (tracking conversions or not), it would be useful.