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sitelink order

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# 1
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What role do you think the order of sitelinks play in how often each individual link is shown and if they are shown at all?

2 Expert replyverified_user

Re: sitelink order

Top Contributor
# 2
Top Contributor

Hi David,


It's an interesting question Smiley Happy


If an ad is eligible for sitelinks, I could think of that ad as a representative of the website where you can show the additional links just like you have them on your site.

Hence for me, the role of the order doesn't actually matter much, but what it matters is which of my sitelinks are actually getting clicked and whether they are bringing with them some value or not. That's my understanding.



Marked as Best Answer.
Accepted by topic author David_Precisera
September 2015

Re: sitelink order

Top Contributor
# 3
Top Contributor

Hi guys;

I once did some research on  that, and found that the order does matter.

Google says the following but does not elaborate :


>>"The order of your sitelinks and how they perform factor into how frequently a sitelink is chosen to show in an ad"


Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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