I use Adroll for retargeting but I am considering adding Google remarketing as well. Does anyone know an aprox overlap between those two tools? I have read that Adroll platform includes Google platform but that it mix more exclusive stuff.
Any idea about this?
The Google Adsense network and Adroll network consist of a wide variety of websites or network of websites ( but im not sure if any of those websites overlap in both these networks).
I think its a great idea that you are considering adding Google AdWords Remarketing to your account. In my experience, AdWords remarketing performs better in comparison to my AdRoll retargeting account.
I recommend you go ahead and implement AdWords retargeting and then compare to check which retargeting methods works best for you.
Shashank Singh, AdWords Rising Star |
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