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# 1
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there is an option during creating the list, Duration to reach the ad for who visited my website i.e., 30 to 540 days.

why it is fixed to 30-540 days is there any reason for that digits of duration

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author vasu p
August 2017

remarketing

Top Contributor
# 2
Top Contributor

Hi @vasu p,

 

This is the duration for how long a visitor or user stays on your list.

So choose a duration related to the length of time you expect your ads to be relevant for your visitors.

 

For your reference: Membership duration


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author vasu p
August 2017

remarketing

Top Contributor
# 2
Top Contributor

Hi @vasu p,

 

This is the duration for how long a visitor or user stays on your list.

So choose a duration related to the length of time you expect your ads to be relevant for your visitors.

 

For your reference: Membership duration


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’