AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
3.8K members online now
3.8K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

remarketing lists bid adjustment - when user fits into multiple lists

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

I wonder how bid adjustment works when user qualifies for multiple regarding lists in your RLSA.

For most of targeting, I understand they will multiply, ie device bid modifier x location bid modifier x time modifier, etc etc. (https://support.google.com/adwords/answer/2732132?hl=en)

However, retargeting is essentially within the same method. The lists are not always exclusive (ie. time of the day, device etc are exclusive). When a user fits into multiple lists, all the modifiers will be used? Has anyone experienced this? Thanks.

Gracie

1 Expert replyverified_user

remarketing lists bid adjustment - when user fits into multiple lists

Top Contributor
# 2
Top Contributor

I think there is a confusion here, or I misunderstood the scenario:  the modifier is applied to location,  device, scheduling..... Not to a user...

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’