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"start" is a registered trademark??

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I just received an email saying that my ad had a trademark content. For my surprise, the word was a verb: "start"!

 

I have to say that I am shocked for this. I never expected that registering a verb was allowed!!

 

 

3 Expert replyverified_user
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Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author cmobili
September 2015

Re: "start" is a registered trademark??

Google Employee
# 10
Google Employee

Hi Cmobili,

 

You are right in saying that it is not possible to trademark a verb such as 'start'. However, as you can imagine, it is plausible that more than one organisation globally has registered this term with Google as it is contained within their registered business name. It is possible that the trademarked detection system picked up on the use of the term within your ad text and triggered an automatic disapproval.

 

If the use of the term 'start' is referenced in the context of a verb to support the ad text then you can submit an exception request.  Once submitted, the ad will be manually reviewed by a Google specialist. To submit said request please follow the instructions in the following link:

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=7523

 

For your interest, more information can be found on the trademark policy within the following link:

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=161332 

 

Best,

Shaun

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Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: "start" is a registered trademark??

Google Employee
# 13
Google Employee

> You are right in saying that it is not possible to trademark a verb such as 'start'.

 

Sure it is, in some countries at least.  In this case I think there's some sort of staffing / recruiting / HR business named "Start".  Some of the words that are trademarked appear crazy to non-lawyers like me.  Digging through Google's trademark DB I see words like "active", "ad hoc", "next", etc.  Many of them are specific to certain industries or countries.

 

If you're using "start" in a non-trademarked sense (which I assume you are) and your ad was disapproved, please phone or write to AdWords support and ask them to revisit the decision.  Personally I'd use the phone; you can often get a quicker response that way.

 

The exception request process that Shaun mentioned would require you to create a new ad and attach an exemption request to it.  The new ad would go to the back of the review queue, which is kind of long at the moment.  I'm also not sure if the reviewers even look at those exception requests -- it may be mostly placebo effect.  I've occasionally campaigned to just rip those things out of the UI, but haven't gotten permission yet.

 

Laura

AdWords review engineer

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Re: "start" is a registered trademark??

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆

Hi cmobili,

 

in which country are you advertising?

Re: "start" is a registered trademark??

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

I'm from Portugal, but I advertise in the entire world.

Re: "start" is a registered trademark??

Top Contributor
# 4
Top Contributor

Hello cmobili;

Could you quote the relevant part of the email you received (without disclosing any account information)?

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: "start" is a registered trademark??

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
State of Ad: Disapproved
Problem (s) of the Announcement: [Trademarks] Trademark in Content
Insert Ad or Keyword
~ ~ ~ ~ ~ ~ ~ ~ ~

SUGGESTIONS:
Trademarks: start

 

Re: "start" is a registered trademark??

Explorer ✭ ☆ ☆
# 6
Explorer ✭ ☆ ☆

Hi cmobili,

 

I could not reproduce the problem when creating an ad.

 

Maybe your ad was disapproved manually? Or didn't you even get it to save in the adwords GUI?

 

Somtimes when I create ads I get a warning that the word might be a trademark or not allowed. Then you have the option to request an exception.

Did this happen to you, or was there no option to request an exception?

Re: "start" is a registered trademark??

Badged Google Partner
# 7
Badged Google Partner

Well that just doesn't seem to make any sense does it?

 

Sometimes the error messages can be misleading.

 

"Trademark in content insert or KW" If you are using DKI headlines, and start is the static headline, then if a TM term pulls through to the headline, that ad may be disapproved for TM, but the google machine reports the problem as being the static headline. DKI ads can cause some of these weird TM issues. If you are using them at all, it could be part of the problem.

Tom

Re: "start" is a registered trademark??

Top Contributor
# 8
Top Contributor
@Tom JR.
Could you explain this further? 

tomhalejr wrote:

 

 

"Trademark in content insert or KW" If you are using DKI headlines, and start is the static headline, then if a TM term pulls through to the headline, that ad may be disapproved for TM, but the google machine reports the problem as being the static headline. DKI ads can cause some of these weird TM issues. If you are using them at all, it could be part of the problem.


 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: "start" is a registered trademark??

Badged Google Partner
# 9
Badged Google Partner

If there are no DKI headline ads, then that's not the issue. Smiley Happy but...

 

Say the exact kw term is 'Kindle Fire', and the ad's DKI headline is {KeyWordSmiley Frustratedtart}, then when the TM KW triggers an ad, if the DKI headline Kindle Fire is shown, then that may be a TM violation.

When google sends the notification, it may say that the {KeyWordSmiley Frustratedtart} ad content is the violation, but it's actually the Kindle Fire DKI headline that violated TM policy.

The google system may only recognize that ad by the ad ID, and the ad content (headline).

You would have to try see a live ad, or preview it to ever see the DKI headline, and see why that could be a TM violation.

If it it's only a TM violation if/when it's reported, and it's reported with a screen shot, then the violation will be obvious to the eye of a human, but perhaps not the algorithim of the google machine.

 

It's one of the reasons why DKI headlines are such an advanced tool, and have to be used extremely carefully. You never know which headline is being shown for the particualr impression for certain. One single impression can open a whole can of worms. If having that KW term in the headline when an ad is shown for that KW is really worth the ROI, then it's worth isolating the exact match SQ term in it's own adgroup/campaign, and using that term in a static ad headline. DKI is really more of a tool to get out of doing the work of optimization. It's tempting for the long tail, or broader match terms, but those are the one's you don't pay as much attention to, and that's where you run into trouble.

 

Anyway, more thoughts on DKI, whether that has anything to do with the question at hand or not. Smiley Happy

Tom

Marked as Best Answer.
Solution
Accepted by topic author cmobili
September 2015

Re: "start" is a registered trademark??

Google Employee
# 10
Google Employee

Hi Cmobili,

 

You are right in saying that it is not possible to trademark a verb such as 'start'. However, as you can imagine, it is plausible that more than one organisation globally has registered this term with Google as it is contained within their registered business name. It is possible that the trademarked detection system picked up on the use of the term within your ad text and triggered an automatic disapproval.

 

If the use of the term 'start' is referenced in the context of a verb to support the ad text then you can submit an exception request.  Once submitted, the ad will be manually reviewed by a Google specialist. To submit said request please follow the instructions in the following link:

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=7523

 

For your interest, more information can be found on the trademark policy within the following link:

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=161332 

 

Best,

Shaun