"Show ads more evenly for 30 days" > Not Working Correctly
I have an Ad Group where I've deleted Ad B and created Ad C so it's now A vs C in a split test.
There is only 1 (one) keyword in this Ad Group (Ruling out the argument of 1 of the keywords working better for Ad A and another keyword working better for Ad C)..
The correct option has been chosen: Show ads more evenly for 30 days.
Yet one of the Ads is getting 10 times more impressions than the other. I thought the 30 days was supposed to reset if 1 Ad is deleted and a new Ad is created? Well, that's most certainly not the case here.
Anything else it could be down to?
Re: "Show ads more evenly for 30 days" > Not Working Correctly
They ads will be shown evenly during the same date-range,
For example - if you had created AD1 and it was online for 5 days, and than you added Ad2 and the run together for 5 days you're supposed to have:
"All time": Ad1 = 66% impressions | AD2 = 33% impressions
"Last 5 days": Ad1 = 50% impressions | AD2 = 50% impressions
So if you will check the ads that we're online together - on the same dates - you'll see 50%~ impressions - each.
I hope I was clear enough,
Re: "Show ads more evenly for 30 days" > Not Working Correctly[ Edited ]
May 2012 - last edited May 2012
Thanks for the reply.
Unfortunately, that doesn't follow in this instance.
Ad C which I created about an hour ago has had 35 impressions.
As B (which I kept, because Ad A was getting pretty much 100% of the impressions) has had the same 2 impressions that it had originally before Ad C was created.
Therefore Ad C has just taken the place of Ad A in that it's being shown pretty much all the time.
Had the 30 days been 'reset' correctly, then we'd be looking at a much closer number on impressions.
The only thing I can think of is that Ad C has a much better Quality Score and so when it's being chosen for it's 50% of the time it's being viewed on Page 1, whereas Ad B isn't due to a low Quality Score... highly unlikely though as they're practically the same (a full stop difference!)
Also when I go into Ad Preview, it doesn't matter how many times I refresh, it ALWAYS shows Ad C.