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"One Word" Keywords – Difference Between Broad & Phrase Match?

N/A
# 1
N/A

Hi,

 

1. broad match = any part of the keyword randomly dispersed throughout the search query, phrase match = the structure of the keyword stays intact while other words surround it in the search query

 

2. let's say I want to bid on "house"

 

3. let's have two queries:

 

- a beautiful house in London

- I want a cheap house

 

The question:

 

When it comes to one word keywords, does broad match equal phrase match? I.e. how would Adwords recognize in the two examples above which falls under broad/phrase? Is the only difference that broad match also works with "similar" words, such as... cottage, for a lack of a better example? Smiley Happy

 

Thanks,

 

Ondrej

 

PS


Yes, I'm aware it's usually a bad idea to bid on one word keywords. This campaign is however very specific (searching for a Ruby/Javascript programmer) and some relevant keywords simply have just one word.

 

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September 2015

Re: "One Word" Keywords – Difference Between Broad & Phr

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi,

 

Welcome to the community!

 

Yes, one phrase word keyword would  work similar to broad keyword except for some difference

 

Please refer web page below-

 

http://support.google.com/adwords/answer/2497836?hl=en

 

In your case, if you have added keywords as  “house” and house in the keywords list-

 

“house” may get triggered for  <a beautiful house in London>

And

house may get triggered for  - <cottage in London>

 

This may also depend on the CPC for broad and phrase match keywords.

If house has higher CPC than “house” then <a beautiful house in London> may trigger house keyword instead of “house”.

 

You can try these options and check the search terms report available in keywords tab to check which keywords are matched to the search terms and accordingly you can modify your match type.

 

You may refer to google help below for search terms report -

http://support.google.com/adwords/answer/2472708?hl=en

 

Cheers

SJ

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author
September 2015

Re: "One Word" Keywords – Difference Between Broad & Phr

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi,

 

Welcome to the community!

 

Yes, one phrase word keyword would  work similar to broad keyword except for some difference

 

Please refer web page below-

 

http://support.google.com/adwords/answer/2497836?hl=en

 

In your case, if you have added keywords as  “house” and house in the keywords list-

 

“house” may get triggered for  <a beautiful house in London>

And

house may get triggered for  - <cottage in London>

 

This may also depend on the CPC for broad and phrase match keywords.

If house has higher CPC than “house” then <a beautiful house in London> may trigger house keyword instead of “house”.

 

You can try these options and check the search terms report available in keywords tab to check which keywords are matched to the search terms and accordingly you can modify your match type.

 

You may refer to google help below for search terms report -

http://support.google.com/adwords/answer/2472708?hl=en

 

Cheers

SJ

Re: "One Word" Keywords – Difference Between Broad & Phr

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

What about compound words? for instance, would the search <I want to buy a dollhouse> trigger for both of them or just broad match? I'm not sure how phrase match handles that.