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"New AdWords Features" - A Must Bookmark Page for All AdWords Advertisers

Rising Star
# 1
Rising Star

 

Hey Fellow AdWords Optimizers! 

 

Today I stumbled across a really useful page in the Google AdWords Support section called " New AdWords Features " 

 

I really got excited about this page because it contains a general summary of new features being introduced to the general public and features that have / will be removed from AdWords. 

 

Why is this useful? 

  1. Prevents you from being caught unaware of new changes to policy/features/definitions/targeting/etc. - thus allowing you to make the appropriate changes (example: Extended Text Ad update). 
  2. Allows you to go back and understand retroactively when a change in AdWords occurred. Thus giving you an idea to a potential shift in performance (one of many, many factors). 
  3. Keeps you update-to-date so you don't have to worry whether you're existing knowledge of AdWords is consistent with the reality. For example: if you check the page you'll discover that only just this January 2017 AdWords enabled IF statements in their text ads, or February 2017 "AdWords Campaign Experiments are no longer supported; use campaign drafts and experiments."

 

New_AdWords_features_-_AdWords_Help_and_Campaign_Management_–_Google_AdWords.png

 

 

 

While I doubt this page will feature every change and new feature (there are many constantly being tested in beta to a small group of testers) - it does help you keep a finger on the pulse of whats going on in AdWords. 

 

Link to New AdWords Features: https://support.google.com/adwords/answer/6151102?hl=en

 

- Josh

Joshua, Rising Star
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"New AdWords Features" - A Must Bookmark Page for All AdWords Advertisers

Top Contributor
# 2
Top Contributor

Great find!  Thanks for sharing.