quick question about destination url
just a quick question about destination urls.
AdWords allows us to put the url destination either at ad level either at keyword level.
I know that Google priorities the urls at keyword level rather than ad level, what I don't know though is how beneficial is or is not in putting the url at keyword level.
I mean, there are any benefits or it is just the same?
Re: quick question about destination url
Hi here are few reasons to use keyword level destination URLs
- Some bid management software require keyword level destination URLs
- If you are running campaign for Ecom website and your website has huge inventory. With keyword level destination URLs you can send users to very relevant pages
- Some people use it to track keyword level data in 3rd party software, although this can also be done with creative level URLs and value track