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product listing ads keyword "*"

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi 

 

According to analytics the top keyword for one client's product listing ads is showing as "*" 

What does this mean? Is that "*" a real keyword, some sort of wild card or what?

 

If it really is the keyword, there seems to be no way to negate it, as it is an illegal character for adding to negative list through the web interface. Any ideas?

 

 

Regards,

 

Allen

1 Expert replyverified_user

Re: product listing ads keyword "*"

Google Employee
# 2
Google Employee
Hi there,

This is a good question, I've asked our specialists to check this out for you and they should be in contact in the coming days.

A.