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placement problem

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# 1
Visitor ✭ ✭ ✭

I have chosen a page with no ads on in search, but my ad doesnt appear unless I set the estimated first page bid £0.65 and even then it appears at the bottom. Why is it at the bottom and why do i need to pay £0.65 per click when I have literally no competition?

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Marked as Best Answer.
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Accepted by Alys (Google Employee)
September 2015

Re: placement problem

Top Contributor
# 2
Top Contributor

Hi Logisoft,

 

Please take a look at Jon's (Cobnut) post here:  https://www.en.adwords-community.com/t5/Manage-ads-manage-account/No-ads-on-a-google-search-no-compe...

 

No competition does not guarantee a specific ad position or cost, there are many other factors.

 

Hope this helps!

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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Re: placement problem

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# 3
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Thanks for a quick response Tom, I can see what you mean as far as that goes, just a bit annoying there's such a high click costs potentially from something with such a low search count (33000 globally, but only 600 locally which is where we are trialling the ad). Then there's the position at the bottom when there are no other ads, seems like a penalty for not choosing something that will make google more money to me.