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parental status

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# 1
Follower ✭ ☆ ☆

Hello,

 

Please I see the new box " Parental Status " but what the aim of this new feature & how can we use it.

 

For example what Parental Means + Not Parental + Unknown.

 

Many Thx.

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Zineb K
September 2015

Re: parental status

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# 5
Participant ✭ ✭ ✭
Hey Zined,

I have not worked with this option yet, but from what I understand it is simply a targeting method and thus not limiting to bidding model but rather set by the bidding model of your campaign. In other words, you could set up a CPM campaign or CPC campaign depending on your preference.

View solution in original post

Re: parental status

Top Contributor
# 2
Top Contributor
Hi Zined (great name by the way!)

The parental status demographic is essentially a group of people who have children. If your business has a product or service that relates to parenting, this is a good demographic to test.

Hope that helps.

Re: parental status

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
Hello Dave, thanks for answer, but how can we use it with Adwords ( Parental, No Parental, Unknown )

Re: parental status

Follower ✭ ☆ ☆
# 4
Follower ✭ ☆ ☆
Is okay I found a useful Article here : http://www.wordstream.com/blog/ws/2014/06/20/adwords-parental-status

But for this option I read we need to pay per impression ??
Marked as Best Answer.
Solution
Accepted by topic author Zineb K
September 2015

Re: parental status

Participant ✭ ✭ ✭
# 5
Participant ✭ ✭ ✭
Hey Zined,

I have not worked with this option yet, but from what I understand it is simply a targeting method and thus not limiting to bidding model but rather set by the bidding model of your campaign. In other words, you could set up a CPM campaign or CPC campaign depending on your preference.

Re: parental status

Follower ✭ ☆ ☆
# 6
Follower ✭ ☆ ☆
THANK U