I need help with my negative keywords.
I need to make sure my ads don't show for any searches with a particular word in it and I thought I had everything covered, but I see I'm still getting clicks when this word is searched.
So, how do I exclude my ads from showing each and every time someone searches using a particular word whether it's alone or in a phrase?
Re: negative keywords[ Edited ]
December 2012 - last edited December 2012
their is often a lag before googel takes you negatives into considreation.
try searching again in a few hours...
Have you tried adding them as negative phrase match?
you could also try adding the entire expression instead of single KW.
Say you sell only plasma TVs and dont want any traffic for people seach for LCD TVs.
try adding the following ones as negative:
"tvs lcd", etc.
hope this helps
Re: negative keywords
The best way to find which negative keyword that should be added to your campaign is by running a search query report, and review the search terms that matched your keywords.
Please keep in mind:
- Broad match negative keyword will block also synonyms.(e.g. If you use "LCD display;" as a broad match negative keyword; you probably also block "LED display" - those are synonyms)
- Broad match negative keywords do not block plurals and misspelling. You'll have to add these separately;
There is a nice article in the user articles section, that summarize it all:
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