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negative keywords showing positive impressions

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,

 

A keyword is "civilization", but I don't want traffic interested in the video game by the same name.  So for keywords, I've included "civilization -v" and "civilization -5" and "civilization -game" for example (5 and V being the latest edition of the game).  But I'm still getting impressions for those terms.

 

Should I have just put "-5" and "-v" and "-game" in their own keyword slots?  Would that then presumably give me zero impressions for any searches with those terms in?

 

Thanks in advance.

 

Hmm.  I just tried it, but it says that "-5" is an invalid keyword. 

2 Expert replyverified_user
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Accepted by topic author quixotic
September 2015

Re: negative keywords showing positive impressions

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi quixotic, I suspect the problem here is in how you're formatting your negative Keywords.  If you want to exclude civilization v as a search term, the negative you should use is:

 

-"civilization v" (as a Phrase) or -[civilization v] (as an Exact)

 

Note that the minus sign is placed outside the quotes or brackets.  The above will still allow Search term impressions on other terms including the word civilization, however, I would suggest you don't use this word on its own as a single Broad match as you'll be getting a very large number of irrelevant impressions.  You may actually find better performance by using a selection of more tightly focused positive terms in Phrase and Exact, than you will be using a Broad match and negatives.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author quixotic
September 2015

Re: negative keywords showing positive impressions

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi quixotic, I suspect the problem here is in how you're formatting your negative Keywords.  If you want to exclude civilization v as a search term, the negative you should use is:

 

-"civilization v" (as a Phrase) or -[civilization v] (as an Exact)

 

Note that the minus sign is placed outside the quotes or brackets.  The above will still allow Search term impressions on other terms including the word civilization, however, I would suggest you don't use this word on its own as a single Broad match as you'll be getting a very large number of irrelevant impressions.  You may actually find better performance by using a selection of more tightly focused positive terms in Phrase and Exact, than you will be using a Broad match and negatives.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: negative keywords showing positive impressions

Google Employee
# 3
Google Employee
Hi Quixotic,

Thanks for reaching out to the community. We understand that 'civilization' is an important word for you. However, we would recommend that you be more specific while choosing keywords to prevent your ad being triggered for irrelevant searches. A keyword with only one word is not optimal.

However, when it comes to negatives, if 'civilization' is important to you but Civilization 1,2,3,4, or 5 are not, you should be adding I, II, III, IV, V, 1, 2, 3, 4, and 5 as negative keywords. Phrase match is unnecessary unless you're excluding more than one word in each negative keyword.

Always remember - make the part of the search term that is irrelevant, the negative keyword and not the entire search.

Hope this helps.

Sincerely,

RR