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negative keywords question

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, I want to make a negative keyword of the word "in"

My question is if I use a phrase match negative keyword, will words including the letters "in" also be excluded from my campaign: Ex: Include, Instant,...

 

Thanks!

 

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Rahim A
September 2015

Re: negative keywords question

[ Edited ]
Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

If you use it like this "in" it will be treated as broad match type, since phrase match type is designed for phrases more than 1 word.

Coming back to your question for sure not, the words like include, instant..etc will not be excluded, they are a whole different words.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Rahim A
September 2015

Re: negative keywords question

[ Edited ]
Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

If you use it like this "in" it will be treated as broad match type, since phrase match type is designed for phrases more than 1 word.

Coming back to your question for sure not, the words like include, instant..etc will not be excluded, they are a whole different words.

Re: negative keywords question

Top Contributor
# 3
Top Contributor
Hi Rahim A,

No, that won't work as either phrase or broad match. In general, Google ignores spaces in a search query. But include, instant, etc will not be interpreted as variations of "in".

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords