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my ad stay on 1st all day but drops in evening

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# 1
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my ad stay on 1st all day but drops in evening after 30 impression. I have about 2.1 average position and converstion is about 13 % in click to call

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Re: my ad stay on 1st all day but drops in evening

Top Contributor
# 2
Top Contributor
Hi Umair,
Is your campaign set to standard delivery or accelerated delivery?
It sounds like your settings are set to the latter.

Have a read of how this works here: https://support.google.com/adwords/answer/37672?hl=en